Move over, crayons, there’s a new place in town sure to delight your creativity and imagination.
1-Sep-22 – Each Color Factory location – there are now three in the United States – embraces its city with a unique color palette and multi-sensory interactive art experience. The palette of Chicago’s Color Factory, which opened its doors in June in 25,000 square feet of colorful space in Willis Tower, celebrates the city’s iconic elements and neighborhoods.
You experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments. When you enter, you walk through a colorful path that gets your brain wired for a color explosion. More than a dozen immersive spaces tap into all five senses – taste, touch, sight, scent, and sound. There are sweet treats along the way, like delicious (and colorful) macaroons coming out of a conveyer belt, and a green Kurimu honeydew ice cream cone.
My two grandsons loved the mirrors that created multiple images of themselves “flossing” and “dancing.” They helped us navigate other mirrored rooms, otherwise we’d still be lost. Myles was in charge of keeping track of our QR code card and scanning the card in each of the rooms. We got lots of fun selfies of our antics.
The Color Factory is great for kids, teens, and adults. There are enough activities with more sophisticated options to keep everyone happy. Plan to spend around 90 minutes to enjoy the Color Factory fully.
More info: Color Factory