Loop North is a high-engagement news and information platform serving the most valuable stakeholders of downtown Chicago.
Since 2007, Loop North has published more than 3,500 news stories, taking deep dives into the issues and trends that impact the people who live and work in the Loop and Near North neighborhoods.
Audience Impact & Reliability
Loop North demonstrates remarkable resilience and long-term authority. While many digital platforms saw temporary surges during the 2020-2021 period followed by a total collapse, our traffic has stabilized at a high baseline.
In 2024, we reached 100,540 unique visitors – a 71% increase over the previous year and 22% higher than our 18-year average. This upward momentum proves that our audience isn’t just “passing through” for breaking news; they are consistent, high-value stakeholders.
Steady Longevity: Loop North has served millions of pageviews over nearly two decades, reaching a historic peak of over 250,000 annual visits in 2021.
Strategic Reach
Based on our 2025 Google Analytics data, our readership consists of a highly desirable professional demographic with a balanced split of 58% male and 42% female users. By advertising with us, you reach the decision-makers of the downtown core.
Awards & Credibility
A multi-year winner of the Peter Lisagor Award for Exemplary Journalism (2018, 2019), Loop North is a trusted member of the Chicago Independent Media Alliance and the Society of Professional Journalists.
Advertising Rates
Your advertisement will appear on the homepage and over 3,500 archived news stories, fully optimized for both desktop and mobile readers.
| Ad Size (pixels) | Cost Per Month |
|---|---|
| 300 x 300 | $90 |
| 300 x 375 | $112 |
| 300 x 450 | $135 |
| 300 x 600 | $180 |
| 600 x 200 | $120 |
| 600 x 300 | $180 |
| 600 x 400 | $240 |
We offer transparent billing with monthly invoices detailing impressions, unique visits, and click-through rates. We guarantee a cap of $20 per 1,000 impressions. You may cancel at any time.
Our Clients
Past partners include: Culper Inc., Royal George Theatre, Shoreline Sightseeing, Tortoise Supper Club, Trump International Hotel & Tower, and Wendella Boats.
Get a Custom Quote
Ready to reach the downtown Chicago audience? Contact Steven Dahlman for assistance with your campaign or a custom media strategy.