Vista opens art gallery to engage multi-million-dollar home buyers
Loop North News

Vista Tower 345 E Wacker Dr - MAP

(Above) Tony Karman, President/Director of EXPO CHICAGO, in front of two oil paintings by Chicago-based artist Andrew Holmquist. On the left is I Can Do Anything Better Than You and on the right, Anything You Can Do I Do Better. Both are valued at $14,000. Photos by Barry Brecheisen. (Click on images to view larger versions.)

16-Apr-17 – Fishing for buyers of multi-million-dollar condo units, the sales office for Vista is using expensive works of art as bait.

Six pieces have been acquired through EXPO CHICAGO, the organization behind the annual art fair. They include two oil and acrylics on canvas by Andrew Holmquist, an oil and acrylic by Judy Ledgerwood, and an oil on canvas by Claire Sherman. The works are displayed at the Vista Sales Gallery near the construction site on East Wacker Drive.

“Art…invites conversation and makes an already interesting space look that much more polished,” says Robin Tebbe, Chief Marketing Officer of Magellan Development Group, which along with Dalian Wanda Group is building the 95-story hotel and condo in the New East Side neighborhood. “We’re constantly looking for innovative ways to engage potential purchasers during construction, and this new art collection provides the perfect opportunity to further showcase the Vista lifestyle.”

Photo by Barry Brecheisen The artwork is on loan from various art galleries in Chicago. New works will be obtained from them periodically.

(Left) Chrome in D-Flat, an acrylic and oil on canvas by Judy Ledgerwood of Chicago, valued at $25,000.

 Previous story: Vista Tower floor plans revised to make units more spacious

By Steven Dahlman | Loop North News | sdahlman@loopnorth.com

Published 16-Apr-17 3:58 AM

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